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Oh, baby! Chapman film alumnus puts his all into Super Bowl ad contest

January 10, 2012

Will this baby land at the Super Bowl? Only online voting in Doritos's Crash the Super Bowl ad contest will tell. The featured tot is the son of Justin Folk '00.

Chapman University alumnus Justin Folk ’00, film/television, is part of the video team that created one of the five finalists in Doritos’ sixth annual Crash the Super Bowl ad contest.

The winning jocular ads in the “vote for your favorite” media campaign held in the weeks preceding the NFL championship game have become a staple of the televised extravaganza. Folk did the VFX and sound design for Sling Baby, a 31-second ad that pits a wily senior citizen and a catapulted baby against a Doritos-hogging little terror of a kid. Adding a sweet touch to the tale is that the baby is Folk’s own 15-month-old son. ADWEEK even predicts Sling Baby will go the distance.

There are five ad finalists and fan voting will determine which two will air during Feb. 5 Super Bowl, but only the top vote-getter will score the $1 million grand prize and a deal to work on a second commercial with production team The Lonely Island. Fans may vote daily via several platforms, upping their own chances of winning a $10,000 prize. Visit voteforslingbaby.com to learn more. Voting ends at midnight, Central Standard Time, Sunday, Jan. 29.

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