Former Warner Bros. exec named professor at Dodge College
Entertainment marketing students will have the chance to learn directly from one of the industry’s leading practitioners as Dawn Taubin, the longtime head of marketing at Warner Bros. Pictures, joins the faculty of Chapman University’s Dodge College of Film and Media Arts.
Taubin has been appointed professor of public relations and advertising, it was announced today. She will lead a program that brings together PR and advertising students with student filmmakers to create marketing plans for student films.
“Adding Dawn Taubin to our full-time faculty continues our philosophy of hiring people with deep industry experience to make sure our students understand ‘the business of the business,’” said Dodge College Dean Bob Bassett. “We are fortunate that individuals like Dawn, who have unparalleled experience and expertise, want to give back to the next generation of industry leaders.”
“I am delighted to have the opportunity to take on a larger role at Dodge College,” said Taubin. “As an adjunct professor, I’ve come to have great appreciation for this unique program. It is exciting and rewarding for me to take what I have learned throughout my career in entertainment marketing and share it with the creative and passionate Chapman students.”
Taubin is one of the most heralded female executives in entertainment marketing. During her six-year tenure as president of domestic marketing for Warner Bros. Pictures, the studio reached the $1 billion mark at the domestic box office every year. Among the films marketed under her leadership are the Harry Potter series, which has become the highes- grossing film franchise in history (surpassing the box-office totals of the James Bond and the Star Wars films) as well as the Matrix trilogy, the Ocean’s series, 300, I Am Legend, Batman Begins and Academy Award-winning films The Departed, Happy Feet and Million Dollar Baby.
Taubin joined Warner Bros. Pictures in 1989 as vice president of publicity and held various positions until she was promoted to head of marketing in 2002. Prior to that she held positions with MGM/UA Communications and Warner Amex Cable Communications.
Taubin has won numerous awards for her campaigns, including being named Advertising Age’s “Entertainment Marketer of the Year” in 2002. Under her guidance, her team won the Publicists Guild of America’s Maxwell Weinberg Showmanship Award for their campaigns for Harry Potter, 300 and The Dark Knight and numerous Key Art and Golden Trailer Awards.
Taubin currently has her own company, Cinema Vision, which provides marketing consultation to various entertainment companies. Taubin is also on the Board of Directors for A Place Called Home, an organization that supports at-risk youth in inner-city Los Angeles. She received its “Children’s Inspiration Award” in 2007.