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Chapman University sparks creative conversation at L.A. Times Festival of Books

May 2, 2011

Plenty of readers at the Los Angeles Times Festival of Books. (Photo/L.A. Times)

Chapman University made a lasting impression this past weekend with its interactive “Join the Conversation” attraction it sponsored at the Los Angeles Times Festival of Books, the nation’s largest public literary festival.

The gist of the project was to invite festival-goers to help create a giant online variation of those refrigerator magnet poetry kits. Throughout the two-day festival visitors to the booth, where a full schedule of book signings by Chapman authors was also offered, were invited to write any word on a white card and have their photos taken with it.

All the photos were uploaded onto www.Chapman.edu/create, where the words and photos can be perused at random or searched alphabetically and then clicked and dragged into place to make a variety of creative statements or fun sentences. At last count 18 pages of original writing had already been posted. (Give it a try and see if you can also find a few familiar Chapman faces among the montage.)

The project, created and staffed by University Advancement and Strategic Marketing and Communications, was also a highlighted feature in The Los Angeles Times’ book blog, Jacket Copy.

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